Reebok and Texans DE J.J. Watt announced the release of the JJ I training shoe, which will be available for $99.99 beginning July 15 at Reebok.com, Academy stores and other retailers (Reebok).
ELeague – the e-sports venture formed by Turner and WME-IMG – will host its inaugural semifinals and championship at Cobb Energy Performing Arts Centre outside Atlanta on July 29-30 (Turner).
Sports Authority will "have until Sept. 28 to file a Chapter 11 plan that outlines financial distributions to its creditors." The retailer "previously had until June 30" (DENVER POST, 6/24).
Kering Chair & CEO François-Henri Pinault "slapped down persistent rumours that the French luxury group is preparing to sell athletics goods maker Puma, saying the group plans to hold on to its majority stake" until at least '18 (FT.com, 6/23).
Health food brand GoGo Squeez announced a multiyear partnership with former U.S. Olympic gymnast Dominique Dawes (GoGo Squeez).
Tigers C James McCann signed on as a brand ambassador for Detroit-based startup Lawrence Hunt Dress Shirts (Lawrence Hunt).
A full-page ad in today's USA TODAY promotes tomorrow night's Premier Boxing Champions bout between Keith Thurman and Shawn Porter on CBS (THE DAILY).
