MLB Taking Part In Sponsor T-Mobile's Rewards Initiative

MLB sponsor T-Mobile has unveiled its Un-carrier 11 initiative, dubbed “T-Mobile Tuesdays,” in which the company will give each account holder weekly giveaways including pizza, movie tickets and ride-sharing credits, as well as the chance for larger prizes. T-Mobile’s Un-carrier 11 effort, seeking to break through more traditional loyalty programs based on seniority or spending levels, also will give each account holder one share of the company’s publicly traded stock. MLB will participate on several fronts, including supplying smaller rewards such as MLB.com Shop credits, and a larger prize of a trip for two to this year’s All-Star Game in San Diego that includes access to the Home Run Derby press conference and batting practice.