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Coca-Cola To Sponsor Mercedes-Benz Stadium In 10-Year Deal

AMB Sports & Entertainment has signed Coca-Cola to a 10-year deal as a founding partner of Mercedes-Benz Stadium, the new home of the Falcons and Atlanta United opening in June '17. Financial terms were not disclosed, but founding partnerships are typically valued at seven figures annually. The deal extends to Coca-Cola serving as the exclusive non-alcoholic beverage supplier of the teams and the $1.5B facility. Coca-Cola, which is based in Atlanta, has served its products at Falcons games since the team’s inception in '66.

The soft drink brand joins Equifax, The Home Depot, NCR, Novelis, SunTrust, IBM and American Family Insurance as stadium founding partners.

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SBJ Morning Buzzcast: April 24, 2024

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On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

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SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.
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