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Hyundai Wins USA Today Ad Meter; Funny Spots Dominate

Hyundai's pregame spot featuring Kevin Hart won the USA TODAY Super Bowl Ad Meter and epitomized the theme of this year's efforts: "Make 'em laugh." The spot depicted a dad, played by Hart, who "hands the keys of his new Hyundai Genesis to a young man who is taking his daughter on a date." Hart uses the car's tracking feature to "keep tabs" on the young couple. The second-place winner was a "wacky Heinz ad that featured dachshunds that donned hot-dog bun outfits" and were embraced by people "dressed as mustard and ketchup." The "winning streak ended" for A-B InBev, which had won the Ad Meter the last three years in a row and 14 times overall (USA TODAY, 2/8).

USA TODAY SUPER BOWL AD METER
RANK COMPANY SPOT
1 Hyundai First Date
2 Heinz Wiener Stampede
3 Doritos Ultrasound
4 Doritos Doritos Dogs
5 Hyundai Ryanville

SBJ Morning Buzzcast: March 18, 2024

Sports Business Awards nominees unveiled; NWSL's historic opening weekend and takeaways from CFP deal

ESPN’s Jay Bilas, BTN’s Meghan McKeown, and a deep dive into AppleTV+’s The Dynasty

On this week’s Sports Media Podcast from the New York Post and Sports Business Journal, ESPN’s Jay Bilas talks all things NCAA. Big Ten Network’s Meghan McKeown shares her insight into the Caitlin Clark craze. The Boston Globe’s Chad Finn chats all things Bean Town. And SBJ’s Xavier Hunter drops in to share his findings on how the NWSL is making a social media push.

Learn more about your ad choices. Visit megaphone.fm/adchoices

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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