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S.F. Bay Area Expect Biggest Super Bowl Spending Surge Ever

Activities related to Super Bowl 50 will generate a record $220M in direct spending throughout the greater S.F. area, according to figures scheduled to be released today by PricewaterhouseCoopers. PwC U.S. Sports & Tourism Sector Dir Adam Jones said when adjusting for inflation, only Super Bowl XLI, which generated approximately $223M in South Florida in '07, will have a bigger return to the host market.

Jones does not expect the presence of either club to have a significant impact on the actual level of spending. “This year’s match-up will likely have a neutral effect on visitor volume and related spend. Denver is a regional draw, but will be making its second Super Bowl appearance in three years. Carolina is making its first appearance since 2004, but its fan base is generally localized on east coast.”

For more on the report, see today’s issue of THE DAILY.

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