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120 Sports Partners With Spark SMG To Create Brand Integrations

Digital sports outlet 120 Sports has struck a partnership with Chicago-based media agency Spark SMG to create real-time brand integrations for eight Spark SMG clients across the network. Among the initial activations in the deal is an interview series entitled "Inside/Out" on the offseason lives of pro athletes and coaches that will carry branding from Spark SMG client Bass Pro Shops. 120 Sports also will collaborate with Spark SMG brands to create an on-site presence at several major sporting events. Spark SMG clients also will work with several entities of 120 Sports partner Silver Chalice, including Campus Insiders and the ACC Digital Network.

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