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Roc Nation Sports Client Dusty Hernandez-Harrison Lands Fila Deal

Roc Nation Sports today will announce that it has secured a multiyear promotional deal with boxer Dusty Hernandez-Harrison and Fila, which will become the official training and fight apparel of Hernandez-Harrison and his cornermen. Additionally, Fila and Hernandez-Harrison will collaborate on a customized Fila-branded boxing shoe, and Fila running and training shoes, as well as lifestyle shoes that will be sold at retail. The deal also entitles Fila to use Hernandez-Harrison in all its marketing, advertising and promotion materials, including print, video, audio, online and in-store.

SBJ Morning Buzzcast: April 25, 2024

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On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

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