Ole Miss has agreed to a 10-year extension that will keep CLC as the school’s licensing agent. The school, which has been with CLC since '82, ranked 28th on CLC’s list of the top-selling schools in '14-15, and its licensing revenues have grown for six of the past seven years. “CLC provides Ole Miss with the most experienced staff and innovative marketing and management strategies for growing our brand,” Ole Miss Dir of Licensing Kathy Tidwell said. All revenue from the sale of Ole Miss gear goes to support the university’s general fund. CLC represents close to 200 schools, bowls, the NCAA, the CFP and other college entities.
Already a subscriber? Click below to sign in.
Upgrade your subscription to get all the news you need:
Adding SBJ weekly content will give you the comprehensive view of sports business with:
- Award-winning original reporting, with in-depth profiles, timely research and expert opinions on the biggest issues and stories in sports business.
- 49 print issues delivered to your home or office.
- Access to easy-to-read digital editions of weekly issues.
- More than two decades of archival stories, profiles, research and data.