Adidas Becomes Pac-12 Apparel/Footwear Partner In Three-Year Deal

adidas has agreed to a three-year marketing and media deal that will make it the official athletic apparel and footwear partner of the Pac-12. The agreement, which will be announced later today, gives adidas rights at all Pac-12 championship events and the Pac-12 Networks. adidas will become presenting sponsor of Pac-12 Sports Report and also will be integrated into some of Pac-12 Net’s live programming with on-air talent and production staff wearing the brand. Pac-12 staff and volunteers will be outfitted in adidas at championship events as well. The Pac-12 Net’s sales team sold the deal. The category was not previously filled.

“This new partnership continues to highlight our commitment to U.S. college sports and our focus on aligning with championship-level schools, teams and student-athletes,” said Adidas America Senior Dir of Sports Marketing Chris McGuire.