SBD Survey Finds Rory McIlroy Is World's Most Marketable Golfer

Rory McIlroy is the most marketable golfer in the world, according to an exclusive survey of more than 40 industry marketers, tournament directors and media conducted by SportsBusiness Daily. McIlroy received 56% of all first-place votes to take the top spot, outdistancing second-place Rickie Fowler and third-place Tiger Woods.

Respondents to the survey – 43 total – were asked to list, in order, their top five most marketable, active male golfers. Points were awarded on a five-point scale, with a player awarded five points for a first-place vote, four points for second place, etc. For more, and to see the full results, please see today’s issue of THE DAILY.