NBC has officially sold out of advertising inventory for Sunday’s Super Bowl XLIX, with a little over 70 total units being purchased. NBC Sports Exec VP/Sales & Sales Marketing Seth Winter called it a “very satisfying day,” as the net was able to maintain its reported $4.5M asking price for a 30-second spot. He noted the net solidified the ad roster “over the last couple of weeks,” though he added conversations with interested advertisers often continue even after a sellout is announced. There will be a total of 15 first-time advertisers. The net also is nearly sold out of all pregame units; while a few spots remain available during the early portion of the pregame programming, all spots closer to kickoff have been sold.

Winter said NBC has “almost tripled” the revenue on the digital side since it last broadcast the Super Bowl in '12, with a total figure eclipsing the eight-figure mark. There are 18 advertisers for the live stream of the game. The reason for such a small number compared to the television broadcast is due to what Winter called a limited inventory. He did not disclose the price for a digital spot.

View a preliminary chart of national in-game Super Bowl advertisers.

Multiple tickets brokers said that they are "having issues filling pre-sold orders" for Super Bowl XLIX due to "tight inventory and 'worst seat available' prices that have pushed as high as $5,700 per ticket." As of yesterday afternoon, the cheapest seats in Univ. of Phoenix Stadium were "going for nearly $5,000 each with taxes and fees included." TiqIQ yesterday said that Super Bowl seats are "selling for an average of 82 percent more than this time last year," when MetLife Stadium hosted Seahawks-Broncos (SPORTS.YAHOO.com, 1/28).

Meanwhile, Homeland Security Secretary Jeh Johnson said that “there have been no specific, credible terrorist threats made to Super Bowl XLIX or to any of its related events” (ARIZONA REPUBLIC, 1/29).

The Waste Management Phoenix Open tees off today, and last year's PGA Tour-record four-day crowd of 563,008 is expected to be "dwarfed this year" with Tiger Woods in the field. Tournament Dir Danny Calihan said, "We were already on pace for record numbers. But then we had a few days that were totally Tiger driven." More than 750 media credentials have been issued, up from the previous high of 550. An "auxiliary media center had to be built" (PGATOUR.com, 1/28).

Yesterday's pro-am drew the "largest Wednesday crowd in the tournament's history at 75,380, bettering the previous mark, set last year, by about 13,000" (ARIZONA REPUBLIC, 1/28).

Saints and Pelicans Owner Tom Benson last night "dismissed accusations that he's not healthy enough to make sound business decisions." Benson conducted a "brief interview" with FS New Orleans' Jennifer Hale that was shown on the Smoothie King Center video boards at halftime of last night's Nuggets-Pelicans game. He said, "People think there's something wrong with me. I've been in the office everyday putting in a full days of work. I feel fine." Many in the audience "applauded the words" (NOLA.com, 1/28).

The NHL today will formally announce that five franchises are moving their top AHL affiliates to California next season. The announcement will be made at SAP Center; the Sharks' affiliate will move from Massachusetts to the San Jose venue. That AHL franchise "will not be known as the Sharks, but the team's new name is not expected to be announced" today (SAN JOSE MERCURY NEWS, 1/29).

The NBA Kings ownership group, led by Vivek Ranadive, "will become minority investors" in USL Pro club Sacramento Republic FC. The announcement late yesterday "caps weeks of negotiations brokered by Sacramento Mayor Kevin Johnson." Previously, Kevin Nagle and other Kings investors "had stepped forward to buy a stake" in the club. Nagle will remain Managing General Partner of Republic FC, while Ranadive and his group "will be investors" (SACRAMENTO BEE, 1/29).

The UNC-Wilmington athletic department revealed its new logo, and the "streamlined, modernized Seahawk" made its debut to "rave reviews from students and area fans." The logo also brings "minor changes to the school's color scheme, with a darker teal and brighter yellow" thanks to adidas, the school's official uniform supplier. In addition, the men's basketball program unveiled a third jersey and "handed out 1,200 T-shirts" before a home game against Elon (Wilmington STAR-NEWS, 1/29).

Russian Sports Minister Vitaly Mutko said the government “will cut the budget for hosting” the ’18 FIFA World Cup as “part of plans to slash state expenditure while recession looms” (AP, 1/29).

Live Nation and the Ravens today are expected to formally announce that Billy Joel “will perform at M&T Bank Stadium on July 25” (BALTIMORESUN.com, 1/28).

Digital sports video company CineSport has signed a partnership with SportsManias in which the Miami-based sports news aggregator will distribute CineSport videos on its battery of website and mobile products (Eric Fisher, Staff Writer).

Simon Pagenaud has signed on to drive the fourth car for Team Penske in the '15 IndyCar season. Team Owner Roger Penske said that he “has acquired a sponsor,” but did not disclose it (USATODAY.com, 1/28).

“I don’t mean to be rude about it, but what does anybody do with a velodrome after the Olympics?” – U.S. Rep. Mike Capuano (D-Mass.), who supports Boston’s bid for the ’24 Games but does not want a permanent indoor cycling arena in his district (BOSTON HERALD, 1/29).

“Whether it is going to be six, seven, 10, or 25, that will be interested, it’s hard to say at this point” – IOC Olympic Games Exec Dir Christophe Dubi, on the number of potential bidders for the '24 Games (BOSTON GLOBE, 1/29).

“I would never tell a general manager not to spend money. ... That’s his job. … We’re in this to win it. We’re in the win business” – Jets Owner Woody Johnson, on GM Mike Maccagnan having around $40M to spend this offseason (N.Y. DAILY NEWS, 1/29).

“I was in shock actually when I walked on that first tee and saw how many people there were. It’s amazing. It shows that these are the kind of towns that we should be playing” – Golfer Stacy Lewis, on the large galleries during the first round of the Coates Golf Championship in Ocala, Fla. (Ocala STAR-BANNER, 1/28).

"I’m 40 in May so getting a little bit older now and running around in my underwear, not everyone wants to see that" – David Beckham, on not appearing in a Super Bowl spot this year (“Jimmy Kimmel Live,” ABC, 1/28).

Last night’s 1:00am ET editions of ESPN’s “SportsCenter” and FS1’s “Fox Sports Live” both led with Trail Blazers-Cavaliers, with ESPN following with Nets-Hawks, Duke-Notre Dame men's basketball and Australian Open highlights. FS1 followed with Duke-Notre Dame and a Super Bowl preview. FS1 did not air Australian Open highlights.

ESPN’s Keith Olbermann called out his “world’s worst” persons in sports: Pakistan cricketer Haris Sohail, who hasn’t been able to practice “because of ghosts.” Olbermann: “He says a ‘supernatural presence’ woke him up by shaking his bed.” Olbermann also put on notice the “Super Bowl advertiser – we don’t need to mention them, they’ve gotten enough free pub from this stunt – whose Super Bowl advertisement was to mock the use of puppies in Super Bowl ads,” and the Penguins, “who screwed up” C Sidney Crosby’s name in a program.

ESPNW.com offers a "comprehensive look" at how the NFL is addressing domestic violence: "What did the NFL do? What's working? What isn't working?"

USA TODAY's "Common Ground" feature goes with the header and sub-head, "NFL's Not-So-Super Leaders: Bad behavior starts at the top, where the focus is on money, not ethics."

More On The NFL & Super Bowl: 

• A defense of Super Bowl host Glendale's fiscal choices, borrowing.
• Renting out homes for the Super Bowl can earn residents big bucks.
• NFL VP/Officiating Dean Blandino keeps league's referees in check.
• In '75, Lance Rentzel and Fred Dryer played best Media Day prank.

Another false fire alarm at Patriots hotel. That"s two in past three nights.

— Kimberly Jones (@KimJonesSports) January 29, 2015

While the Patriots continue their preparations for Sunday's Super Bowl, Aaron Hernandez's murder trial opens today.

— Adam Schefter (@AdamSchefter) January 29, 2015

The ACC football schedule comes out in an hour and a half. Don't worry, someone will leak it before 10 on "sources."

— Tim Reynolds (@ByTimReynolds) January 29, 2015

Bucket list for any sports fan should be the Australian open. I went three years ago. One of better trips of my life. Melbourne amazing city

— Patrick Sandusky (@PatrickSandusky) January 29, 2015

McDonald’s said that CEO Don Thompson is “leaving, less than three years into his tenure,” and promoted Chief Global Brand Officer Steve Easterbrook to “try to revive the fast-food giant from its worst slump in more than a decade.” Easterbrook will succeed Thompson on March 1, “becoming the company’s third CEO in the past decade” (WALL STREET JOURNAL, 1/29).

Last night’s “Final Jeopardy!” category was “Medieval Literature.”

“Characters in this epic 4,002-line poem include Count Ogier, Duke Thierry and Archbishop Turpin of Reims.”

Last night’s edition of “Jeopardy!” featured the category “Thoughts from the Commissioner.”

For $600: “Tim Finchem, commissioner from this tour, has said his handicap is four.”

For $800: “The NBA Championship Trophy is named after this former NBA Commissioner.” The answer was read by NBA Commissioner Adam Silver.

For $1000: “Mike Slive, commissioner of this conference, was happy to welcome new members Missouri and Texas A&M in 2012.”

Saints QB Drew Brees appeared on TBS’ “Conan” last night and discssed the Deflategate controversy: “It seems as if the NFL has been on this one now for the last few weeks. There always seems to be some topic going into Super Bowl week and this one just happens to be it. Yes, I will be asked this a thousand times and to be honest with you, I kind of chuckle because I’m just glad it has nothing to do with us” (“Conan,” TBS, 1/28).

CBS’ David Letterman said, “A company in Sweden will name your child for you (for) $32,000. You send them a check for $32,000, they’ll name your child. I thought, ‘Well I got a name. What about sucker?’ These folks ought to give the Redskins a call. By the way, I’m just here so I won’t get fined. … Earlier today Roger Goodell, who is the owner of the Super Bowl, held a press conference. He advised fans to start drinking now. Seahawks quarterback Russell Wilson believes that God cares about football. That’s true, but God has a grand on the Patriots. … The weather shouldn’t be a factor because they’re playing out in Arizona. So for the Patriots, that will be a dry cheat” (“Late Show,” CBS, 1/28).

MSNBC’s Rachel Maddow appeared on CBS’ “Late Show” last night and said of the Deflategate controversy, “The repetition of the word ‘balls’ a lot has been entertaining. … I live in New England and I’m a Patriots fan, so I think it’s really silly. But if you’re an Indianapolis Colts fan, you probably think this is somewhere up there with nuclear war and North Korean genocide” (“Late Show,” CBS, 1/28).

ABC’s Jimmy Kimmel said, “The Seattle Seahawks are trying to trademark the word ‘Boom’ as in ‘Legion of Boom’ and the phrase ‘Go Hawks,’ which is the name of another team, the Atlanta Hawks. If the Seahawks trademark ‘Go Hawks,’ what are they supposed to say? ‘Go us!’ And on top of that, they want to trademark the No. 12 because they consider their fans to be the 12th man. You can’t own the No. 12. I need the No. 12. I use it all the time to buy doughnuts.” Kimmel also aired a segment on Super Bowl wagering because “gambling is a big part of the Super Bowl whether the NFL wants to admit it or not” (“Jimmy Kimmel Live,” ABC, 1/28).

“What is the ‘Song of Roland?’”

Correct responses to the “Thoughts from the Commissioner” category:

For $600: “What is the PGA Tour?”

For $800: “Who was Larry O’Brien?”

For $1000: “What is the SEC?”

The $200 and $400 answers were not revealed.