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Bowl Games Spending $5.4M On Participant Gifts This Season

{podcast}

SBJ's David Broughton and Brandon McClung talk about the annual college bowl gifts list 

Hair dryers, aloha shirts and belt buckles return as bowl gifts this season, but new to the roster are pylons and custom-made Fatheads, according to SportsBusiness Daily/Journal’s annual gift package rundown. All told, at least $5.4M will be spent on gifts that will be given to the '14-15 bowl game participants, up 11% compared with the expenditures of a year ago. The increase is fueled in part by the addition of several new bowls. In addition, two-thirds of the bowl game committees will be staging the increasingly popular gift suites or shopping sprees in the coming weeks, up from half the committees a year ago.

For a breakdown of each bowl's gifts, see today’s issue of THE DAILY.

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