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Drivers Larson, Karam Discuss Brand-Building Via Social Media

Up-and-coming drivers Kyle Larson and Sage Karam yesterday during the closing session of the '14 NASCAR Motorsports Marketing Forum in Las Vegas shared some thoughts on how they are using Twitter, Instagram and other social media to grow their brands. Karam, who is competing in the Verizon IndyCar Series for Target Chip Ganassi Racing, said, "I found in my experiences that fans and people that don't know you, they want to see behind-the-scenes stuff and they love visual stuff. If you just put a tweet out saying, 'At the track,' you might get a few favorites or retweets. But then if you show them a photo at the track in your garage with your engineers, it gets so much more interest."

Larson, a NASCAR Sprint Cup Series competitor also with Ganassi, added, "Drivers interact with other drivers (on social media) a lot in a good way and they'll get into each other on the racetrack. ... That gets fans really involved."

See more in today's issue of THE DAILY.

SBJ Morning Buzzcast: March 18, 2024

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On this week’s Sports Media Podcast from the New York Post and Sports Business Journal, ESPN’s Jay Bilas talks all things NCAA. Big Ten Network’s Meghan McKeown shares her insight into the Caitlin Clark craze. The Boston Globe’s Chad Finn chats all things Bean Town. And SBJ’s Xavier Hunter drops in to share his findings on how the NWSL is making a social media push.

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SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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