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FXFL Signs Nivea Men As Sponsor In Multi-Year Deal

The fledgling Fall Experimental Football League (FXFL) has signed a presenting sponsor. Nivea Men joins apparel supplier adidas as the developmental league’s initial corporate patrons in what the first-year league was calling a multi-year deal. Nivea Men will have its name within three circular logos, each approximately five yards in diameter, on the field of play. There will also be branding on the goalposts, jerseys, helmets and towels. The four-team league on Oct. 8 played its first game of a six-week Wednesday and Friday night schedule. Its championship game is scheduled for Nov. 26, Thanksgiving Eve. The deal was brokered by The Leverage Agency, N.Y., the FXFL's sponsorship agency.

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