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MLB Breaking Thank You Spot To Fans Via Social Media Channels

MLB this morning will debut a new thank you spot that will run online on the league’s various social media channels and then on TV during Friday’s Game 3 of the World Series. The 60-second spot is designed in part to promote the league’s season-ticket landing page at MLB.com/seasontickets. Unlike prior iterations of league attendance-oriented thank you ads, this year’s version features all 30 teams in some fashion. The ad was developed with the aid of New Wave Productions.

“This is a bigger version of what we’ve done in the past to thank our fans,” said MLB CMO Jacqueline Parkes. “It’s longer and has every team for the first time, but the key message is the same. We want to take this major opportunity for their incredible support and also look ahead to next year.” A cut-down version of the ad will be used by individual clubs for their own marketing.

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