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PBR, Red Interactive Develop New Bull Riding Mobile Game

PBR this morning in conjunction with Santa Monica-based Red Interactive Agency will announce the creation of a new mobile game, “PBR: Raging Bulls,” available on iOS and Android devices. The new offering allows players to ride 13 PBR bulls and compete from the Touring Pro Series to the Built Ford Tough World Finals in Las Vegas. Players can use virtual money earned to customize riders and unlock new events. PBR Chair & CEO Jim Haworth in a statement said, “This is a unique opportunity for the PBR to reach our fans where society lives – on their phones.”

SBJ Morning Buzzcast: April 25, 2024

Motor City's big weekend; Kevin Warren's big bet; Bill Belichick's big makeover and the WNBA's big week continues

TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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