Menu
Morning Buzz

Celtics' Marketing Campaign Features Boston Bus-Stop Element

The Celtics today will launch a new marketing campaign, coinciding with the start of training camp, that includes "installing a partial replica of the TD Garden's fabled parquet floor under an MBTA bus shelter on State Street." The replica "includes a sliver of the Garden court’s painted lane, and the shelter’s enclosure features a mural of fans in the stands." The activation was conceived by Allen & Gerritsen, Boston. The bus stop could be the site of "ticket giveaways or guest appearances by Celtics dancers and Lucky the Leprechaun" (BOSTON GLOBE, 9/27).

SBJ Morning Buzzcast: April 24, 2024

Bears set to tell their story; WNBA teams seeing box-office surge; Orlando gets green light on $500M mixed-use plan

TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Morning-Buzz/2014/09/30/Celtics.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Morning-Buzz/2014/09/30/Celtics.aspx

CLOSE