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Visa Leveraging NFL Tie-In To Promote "Visa Checkout" Feature

With the NFL season kicking off tomorrow, long time sponsor Visa is putting the league’s marketing power behind its "Visa Checkout" e-wallet initiative. TV ads breaking this week from BBDO will attempt to demonstrate how the digital wallet is so easy to use, it can be done with one hand. Illustrating this is one ad in which Cardinals WR Larry Fitzgerald orders NFL jerseys with a smart phone using "Visa Checkout" while catching passes from QBs Drew Brees, Colin Kaepernick and Andrew Luck. In another, surfer Kolohe Andino places a pizza order from a mobile phone while riding a wave in Tahiti.

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