SBD/Morning Buzz

CBS To Air More PBR Events Under Extended Media Rights Agreement

Professional Bull Riders today announced that it has extended its media rights deal with CBS, increasing the "number of events that will be carried by the broadcast network to 14 a year, up from 10." CBS will group PBR "alongside its other major properties, like the NFL and the NCAA men’s basketball tournament – whereas in the past, PBR was grouped under the 'CBS Sports Spectacular' banner." The deal also provides for 36-40 Built Ford Tough Series events on CBS Sports Network (SPORTSBUSINESS JOURNAL, 7/21 issue).
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