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ESPN Expands Jimmy V Fundraising With Multi-Platform Approach

ESPN today expands its "21-year effort to help find a cure for cancer" with a day-long fundraising drive "across multiple ESPN platforms." ESPY Day Benefitting The V Foundation for Cancer Research began at midnight ET, and will culminate with tonight's ESPYS. Throughout ESPY Day, "viewers and listeners will be encouraged to donate to The V Foundation" by calling 800-4-JimmyV or visiting www.jimmyv.org. In '13, ESPY-related fundraising totaled $2M (BROADWAYWORLD.com, 7/16).
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