SBD/Morning Buzz

Barclays Tabs Havas Sports & Entertainment For Global Sponsorship

Barclays appointed Havas Sports & Entertainment "as its global lead sponsorship agency, following a pitch process of over 20 agencies." The appointment "is understood to have seen Havas SE beat Fuse and Octagon on the final shortlist and will see the agency use its global network across 20 countries to support Barclays' international sponsorship" (THEDRUM.com, 7/15). For more on this story, see the latest issue of SBD Global.
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