Menu
Morning Buzz

Wealth Management Firm BNY Mellon Casts Joe Montana In New Ad

Wealth management specialist BNY Mellon today breaks an ad with Pro Football HOFer Joe Montana. The new ad, via TBWA/Chiat/Day, casts Montana as a prototypical BNY Mellon prospective client, someone who has made money in their own area of expertise, but who is not necessarily as well-versed in investing. The national TV campaign includes buys on BBC America, CNN, Fox News and Fox Business. There will be digital and social media extensions through Twitter, Facebook and LinkedIn. Montana fits nicely with the 10-year sponsorship BNY Mellon signed last September with the 49ers and Levi's Stadium, which will open Aug. 2. Watch the full spot.

ADDITIONAL SECTIONS
PODCASTS

SBJ Morning Buzzcast: April 24, 2024

Bears set to tell their story; WNBA teams seeing box-office surge; Orlando gets green light on $500M mixed-use plan

TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.
SBJ TV

Sports Media Podcast April 24 Whos Up Whos Down

4 mins

Sports Media Podcast April 17 2024 The Big Get Molly Solomon

5 mins

Sports Media Podcast March 27 2024

29 mins

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Morning-Buzz/2014/07/07/Joe-Montana.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Morning-Buzz/2014/07/07/Joe-Montana.aspx

CLOSE
You have 0 articles remaining this month.

Register for a free SBJ account to unlock one extra article per month.

© 2024 Leaders Group. All rights reserved. The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of Leaders Group.