Vikings Ahead Of Projections In Stadium Seat License Revenue

The Vikings have generated about $30M in Stadium Builders License revenue for their new stadium development, far exceeding projections for the first two months of the program, according to officials with Van Wagner Group, the team’s sales agency. Since launching a high-tech preview center of premium seat options in late February, Vikings season-ticket holders have purchased 6,600 seat licenses, with 82% of those individuals buying club seats, said Van Wagner VP/Team & Venue Services Jason Gonella. The agency budgeted $37M in sales for the calendar year. “We’re converting at a rate of 75%, which is extremely high,” he said. “It speaks to the power of the preview center.” See more information in today's issue of THE DAILY.