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Network News Shows Go With Heavy Coverage Of Sterling Issue

ABC’s "GMA," "CBS This Morning" and NBC's "Today" all covered Sterling within the first 10 minutes of their broadcasts today. CBS' Norah O'Donnell said Adam Silver is "under growing pressure this morning to punish" Sterling, while NBC's Savannah Guthrie called Sterling's comments a "major scandal" that could cost him "his team." Each had live reports outside of Staples Center, the site of the Clippers' home game Tuesday, while ABC's Cecilia Vega reported live outside of Oracle Arena and said the controversy is "shaking the NBA to its core this morning." Sacramento Mayor and NBPA Special Assistant Kevin Johnson appeared live via satellite on all three morning shows this morning, while N.Y. Times columnist William Rhoden appeared on CBS and legal analyst Dan Abrams commented about the case on ABC (THE DAILY).

Last night's CBS "Evening News" led with Sterling with a report from CBS' John Blackstone who was live at the Clippers-Warriors game. CSNBayArea.com's Ray Ratto was interviewed. NBC's "Nightly News" covered Sterling in its second story, with NBC's Joe Fryer also live in Oakland. ABC's "World News" did not air on the East Coast due to the net's NBA playoff coverage (THE DAILY).
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