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Sports Properties Partner With Time Inc., Campus Insiders For 120 Sports

Several major sports properties, Time Inc., and Campus Insiders this morning announced a significant digital joint venture called 120 Sports. Representing an unprecedented collaboration between leagues, the digital network will involve MLBAM, the NHL, NBA, NASCAR, as well as Time Inc. and the Campus Insiders partnership between IMG College and Silver Chalice. The concept around 120 Sports is providing content in two-minute segments, involving highlights, analysis, social commentary, and other material. MLBAM will handle the technical components of 120 Sports, while Silver Chalice will oversee production and business operations and has built a new custom studio at its Chicago HQs.

For more, see today’s issue of THE DAILY.

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