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USA Today Sells Title Sponsorship Of Coaches' Poll To Amway

USA Today for the first time has sold title sponsorship of its college football coaches' poll to Amway. The multiyear deal will be announced this morning, and Amway kicked off the deal with a full-page ad today in the newspaper with the copy, "Amway Is Thrilled To Be A Part Of This All-American Tradition." The agreement provides Amway with naming rights to the coaches' poll, a new fan poll and the AFCA coaches' trophy. The deal was sold by USA Today Sports Media Group. Formerly known as the USA Today Coaches' Poll, which runs 17 weeks throughout the season, the new poll will be called the Amway Coaches' Poll.

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

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