Dannon Announces Deal To Sponsor NFL UCF Could Borrow $8M For Athletic Projects WME-IMG Hires Chris Liddell As CFO Citi Field Featured In “Sharknado 2” New Era Is Ryder Cup Team's Official Cap Judge Rules Against Former NFLers WME-IMG Hires Chris Liddell As New CFO NCAA Concussion Settlement Faces Scrutiny Minding My Business With Brandon Igdalsky
Upcoming Conferences and Events
Cotton Inc. Race Sponsorship Centers On Blue Jean Recycling Program
Published January 23, 2014
Cotton Inc. is offering fans who donate jeans a 20% discount on the race, and it plans to promote its cause with direct mail to season-ticket holders and out-of-home signage that features its “Drop Your Jeans For a Cause” slogan. This is the first time Cotton Inc. has done a NASCAR deal to support the recycling initiative, but the organization’s co-Dir of Strategic Alliances Andrea Samber said that they will be monitoring how NASCAR fans respond to determine whether or not they do more sponsorships in the future.