Weekend Plans Crandon Park Tennis Center Expansions In Doubt Huge Early Interest For Royals Playoff Tickets Poll: Majority Of Americans Still Watching NFL Bucs-Falcons Draws Lower Overnight Rating P&G Pulls Out Of NFL Initiative Classified Advertisements Executive Transactions Ellison's Move Unlikely To Hurt BNP Paribas Open Could DC Olympic Stadium Be 'Skins New Home?
Upcoming Conferences and Events
Cotton Inc. Race Sponsorship Centers On Blue Jean Recycling Program
Published January 23, 2014
WANT MORE GREAT STORIES LIKE THIS?
CLICK ON ONE OF THESE BUTTONS
Cotton Inc. is offering fans who donate jeans a 20% discount on the race, and it plans to promote its cause with direct mail to season-ticket holders and out-of-home signage that features its “Drop Your Jeans For a Cause” slogan. This is the first time Cotton Inc. has done a NASCAR deal to support the recycling initiative, but the organization’s co-Dir of Strategic Alliances Andrea Samber said that they will be monitoring how NASCAR fans respond to determine whether or not they do more sponsorships in the future.