SB Media Day Moves To Primetime Delta, Sounders Renew Partnership L.A. Approves Contract For Olympics Bid MLB To Hold Draft On June 9 "Concussion" Trailer Still Has People Talking Lynch Hawks Skittles On Evine Live Packers WRs To Endorse Associated Bank Churchill Downs Upgrading Premium Seating ESPN Licenses X Games Oslo For February Braves Assure Fans Of New Ballpark Safety
Cotton Inc. Race Sponsorship Centers On Blue Jean Recycling Program
Published January 23, 2014
WANT MORE GREAT STORIES LIKE THIS?
CLICK ON ONE OF THESE BUTTONS
Cotton Inc. is offering fans who donate jeans a 20% discount on the race, and it plans to promote its cause with direct mail to season-ticket holders and out-of-home signage that features its “Drop Your Jeans For a Cause” slogan. This is the first time Cotton Inc. has done a NASCAR deal to support the recycling initiative, but the organization’s co-Dir of Strategic Alliances Andrea Samber said that they will be monitoring how NASCAR fans respond to determine whether or not they do more sponsorships in the future.