MLBAM To Provide Video Support For Sony's Upcoming TV Service
Published January 8, 2014
WANT MORE GREAT STORIES LIKE THIS?
CLICK ON ONE OF THESE BUTTONS
YOU LIKE IT
GET IT ALL
MLBAM will provide back-end infrastructure for Sony’s as-yet-unnamed cloud-based TV service. Sony intends to introduce later this year a multichannel digital video offering combining live TV, on-demand content and DVR functionality, delivered over an Internet connection instead of via cable or satellite. MLBAM already provides similar streaming video support for a large array of entities, including ESPN, Southwest Airlines and Glenn Beck, but the Sony pact represents its largest non-sports agreement to date.
Return to top
MLBAM has worked extensively with Sony in the past, including licensing for the electronics giant’s "MLB: The Show" video game, making the MLB.TV out-of-market package available through PlayStation gaming consoles, and Sony’s ballpark animations serving as a core element of MLBAM’s GameDay gametracker.