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Bloomberg Sports Strikes Data Analytics Deal With Phizzle

Bloomberg Sports has struck a data analytics partnership with mobile marketing outfit Phizzle to aid its content development strategies. Bloomberg will use the newly-developed Phizzle Platform, which measures and analyzes fan interaction across multiple channels, as its builds its own content products, particularly for the fantasy sports and overseas sports wagering markets.

Bloomberg Sports co-Founder & Exec VP/Business & Products Bo Moon said, "Phizzle gives us the ability to analyze huge sets of data across all social channels to help develop the right content for the right fan at the right time – which in turn gives us an edge in the market." For Phizzle, this latest deal builds upon a recent run of activity which includes a large-scale deal with Learfield Sports to enter the college sports space and the release of the Phizzle Platform after two years of development.

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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