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Dickies To Title Sponsor College Basketball Doubleheader In Houston

Dickies, the global workwear brand, will title sponsor the Dec. 21 college basketball doubleheader in Houston. Rice will play Houston in the first game, followed by Texas A&M-Oklahoma. The event, previously known as the Lone Star Showcase, has been renamed the Dickies Shootout presented by Target. Terms of the deal were not available. The first 200 people to arrive at the arena wearing Dickies apparel on gameday will receive free tickets to the event in Toyota Center.

The event is owned and operated by Brooks Downing's bd Global in Lexington, Ky. Houston-based Professional Sports Partners, on behalf of bd Global, sold the sponsorship agreement.

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