SBD/Morning Buzz

Farmers Insurance Extends Title Sponsorship Of PGA Tour Event

Farmers today will announce that it has extended its title sponsorship deal for the PGA Tour Farmers Insurance Open. The deal was set to expire after the '14 event at Torrey Pines. Tournament Dir Peter Ripa said that in the company's four years as sponsor, the event has generated more than $6M "in charity for local organizations" and $100M in "economic impact to San Diego." Farmers has a "high corporate profile during the event week and thousands of its agents have attended" (SAN DIEGO UNION-TRIBUNE, 11/5).
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