MLB, Chevrolet Cancel "Silverado Strong" World Series Promotion
Published October 29, 2013
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MLB and Chevrolet last night abruptly canceled a planned placard promotion for the Chevy Silverado intended for Game 5 of the World Series. The league and automaker distributed colored placards throughout the Busch Stadium seating bowl that spelled out “Silverado Strong.” The original plan called for Baseball HOFer Ozzie Smith to lead a raising of the placards at the start of the 3rd inning, to be aired on Fox. But the similarity of the truck’s slogan to “Boston Strong” – the city's mantra following the Boston Marathon bombing – prompted MLB and Chevrolet to make a late switch and abort the promotion.
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“Following today’s rehearsal, we realized there was the possibility that we may offend some of the very fans we were trying to honor. For that reason Chevrolet and MLB decided to cancel the promotion,” the company said in a statement.