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Marketing Execs Share Insights On Reaching Hispanics, Youth, Females

Industry execs wrapped up Day One of the '13 CSE Sports Marketing Symposium with a discussion about finding new ways to reach the youth, Hispanic and female demographics. CSE VP/Multicultural Adrian Williams added, “We’re really starting to think about that multicultural teen and how they are evolving into the trendsetters, being early adopters, and how does that apply to the general market across the board.” ESPN VP/Consumer Insights Barry Blyn said the problem is, “To what degree do you want to shine a light on women’s sports and to what degree do you want to shine the light on female sports fans for the major sports? You have to manage it very closely to get the coverage to the right tone.”

Nickelodeon VP/Sports Marketing Anthony DiCosmo said leagues tend to come in on the perimeter and try to create positive experiences around sports. He cited a promotion Nickelodeon did with select MLB teams to reintroduce the Teenage Mutant Ninja Turtles brand at ballparks, saying, “You want to have an experience that transcends just being here and introducing your son to baseball. How can you entertain them in a way that keeps their attention in between innings? Having us there adds value to the experience. ... We give access to our brand in a way that’s meaningful and also touches on sports and allows us to be organic to who we are without losing who our brand is.”

For more updates from the event, see our On The Ground blog.

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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