Orlando City Venue Privately Funded ESPN's Ley, Schaap Praised FIFA Coverage SEC To Pay Out $435M In Revenues DraftKings To Sponsor Belmont Stakes NLL Swarm Moving To Atlanta Area Blatter Re-Elected FIFA President Braves Sign Delaware North For New Ballpark Bulls Brass Parts Ways With Thibodeau Blatter Wins Fifth Term As FIFA President Warriors-Rockets Gets Big Viewership For ESPN
Upcoming Conferences and Events
Marketing Execs Share Insights On Reaching Hispanics, Youth, Females
Published October 3, 2013
Nickelodeon VP/Sports Marketing Anthony DiCosmo said leagues tend to come in on the perimeter and try to create positive experiences around sports. He cited a promotion Nickelodeon did with select MLB teams to reintroduce the Teenage Mutant Ninja Turtles brand at ballparks, saying, “You want to have an experience that transcends just being here and introducing your son to baseball. How can you entertain them in a way that keeps their attention in between innings? Having us there adds value to the experience. ... We give access to our brand in a way that’s meaningful and also touches on sports and allows us to be organic to who we are without losing who our brand is.”
For more updates from the event, see our On The Ground blog.