SBD/Morning Buzz

Lions WR Calvin Johnson Stars In New "SportsCenter" TV Spot

ESPN is introducing a new "SportsCenter" ad featuring Lions WR Calvin Johnson alongside show anchors Stuart Scott and Kevin Negandhi. The ad, titled "Soda Machine," plays off of Johnson's nickname "Megatron," which is derived from the "Transformers" franchise. In the 30-second spot, Johnson avoids being spotted by Negandhi by transforming into an office soda machine. Wieden + Kennedy, N.Y., handles the creative for the "This is SportsCenter" campaign (ESPN).
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