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Time Warner Cable Expands Sponsorship Of Hendrick Motorsports

Time Warner Cable is expanding its sponsorship of Hendrick Motorsports, adding primary sponsorship this season for five NASCAR Sprint Cup Series races on the No. 88 car with Dale Earnhardt Jr. and two races on the No. 5 car with Kasey Kahne. The deal closes out the open inventory on the No. 88 and No. 5 cars this year. With TWC, Earnhardt now has a sponsor for five of the 13 races that were available on the No. 88 at the start of the season. The eight other primary sponsorships were taken by the National Guard, bringing its total number of races from 20 to 28.

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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