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Farmers Insurance Rolls Out Series Of Spots Starring Rickie Fowler

A series of Farmers Insurance videos debuted today with Rickie Fowler playing private investigator Dick Fowler, who sniffs out a series of etiquette transgressions on the golf course. Two of the spoofs launch today and two more will come out October, the company said. Farmers' marketing agency in golf, CAA Sports, worked with the company on the planning, while Santa Monica-based RPA assisted on the creative and production. The four spots run for one minute, 45 seconds on average. They will appear on Farmers' website and YouTube channel.

Promotion of the spots began this morning on Golf Channel’s “Morning Drive” and with a flurry of social media hits, including Twitter posts from the Farmers account, Golf Digest, and retweets by Fowler, who has more than 564,000 followers.

For more, see today's issue of THE DAILY.

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