Overnight Ratings: PGA Tour, U.S. Open Rave Reviews For McLane Stadium T'Wolves Set Sales Record In Wake Of Love Trade NCAA Faces Suit Challenging Scholarship Limits Could Goodell Make Example Of McDonald? ABC Sees Mixed Bag For CFB Openers Nike Retains Durant With Deal Worth Over $265M IndyCar Finale Sees Lower Attendance Centerplate Announces Des Hague's Resignation Classified Advertisements
Upcoming Conferences and Events
NASCAR's Steve Phelps Stars In TV Spot Highlighting HP Partnership
Published August 26, 2013
The 30-second ad was filmed during the Coke Zero 400 at Daytona Int'l Speedway. It also will air on CNN and Fox News. HP plans to complement it with print ads in The Economist, Wired, Bloomberg BusinessWeek, Forbes and other publications. The spot comes just two months after HP signed a multiyear sponsorship deal with NASCAR valued at $2-3M a year. The company plans to use its sponsorship to develop other technology and business innovations for NASCAR that it can pitch to other business clients.