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NASCAR's Steve Phelps Stars In TV Spot Highlighting HP Partnership

NASCAR CMO Steve Phelps stars in a new HP commercial highlighting the technology company’s collaboration with the sport to create the Fan and Media Engagement Center. The spot, which debuts on CNBC today, shows Phelps at the track watching a race. In a voiceover, he says, “NASCAR is about excitement but tracking all the action and hearing everything from our marketing partners, the media and millions of fans on social media can be a challenge. That’s why we partnered with HP to build a new NASCAR Fan and Media Engagement Center.” Phelps is then shown inside the Center evaluating graphs while noting that HP’s technology is helping the sport turn tweets and social data into “real-time, business insights.”

The 30-second ad was filmed during the Coke Zero 400 at Daytona Int'l Speedway. It also will air on CNN and Fox News. HP plans to complement it with print ads in The Economist, Wired, Bloomberg BusinessWeek, Forbes and other publications. The spot comes just two months after HP signed a multiyear sponsorship deal with NASCAR valued at $2-3M a year. The company plans to use its sponsorship to develop other technology and business innovations for NASCAR that it can pitch to other business clients.
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