Blatter Not Traveling To Canada Orlando City To Own USL Club Emmert's Compensation Reached $1.8M In '13 UFC, Reebok Introduce Fight Kit Classified Advertisements Fifth Third Bank Signs Deal With Daytona Int'l Hurricanes' Karmanos Elected To Hockey HOF Charlotte Considers MLS Stadium Plan Phillies' MacPhail To Observe For First Few Months NASCAR Teams Look For Long-Term Value
NASCAR's Steve Phelps Stars In TV Spot Highlighting HP Partnership
Published August 26, 2013
WANT MORE GREAT STORIES LIKE THIS?
CLICK ON ONE OF THESE BUTTONS
The 30-second ad was filmed during the Coke Zero 400 at Daytona Int'l Speedway. It also will air on CNN and Fox News. HP plans to complement it with print ads in The Economist, Wired, Bloomberg BusinessWeek, Forbes and other publications. The spot comes just two months after HP signed a multiyear sponsorship deal with NASCAR valued at $2-3M a year. The company plans to use its sponsorship to develop other technology and business innovations for NASCAR that it can pitch to other business clients.