Classified Advertisements Runner's World Publisher Talks Boston Marathon UFC Projected To Sell Out In Orlando Emmert Defends Scholarship Values, Insurance Plan New Bucks Owners Open To Local Investors Bengals, County Reach Stadium Upgrades Deal Bettman Praises Shanahan's League Office Work Dierdorf Joins Michigan Booth For Football Louisville, Adidas Ink Five-Year Extension SBJ In-Depth: Action Sports
Upcoming Conferences and Events
NASCAR's Steve Phelps Stars In TV Spot Highlighting HP Partnership
Published August 26, 2013
The 30-second ad was filmed during the Coke Zero 400 at Daytona Int'l Speedway. It also will air on CNN and Fox News. HP plans to complement it with print ads in The Economist, Wired, Bloomberg BusinessWeek, Forbes and other publications. The spot comes just two months after HP signed a multiyear sponsorship deal with NASCAR valued at $2-3M a year. The company plans to use its sponsorship to develop other technology and business innovations for NASCAR that it can pitch to other business clients.