MacLean Officially Rejoins Sportsnet's "HNIC" Yankees' Levine Credits StubHub's Cutler Source: Saints To Hold Camp At Greenbrier ESPN Sets Broadcast Crew For World Cup Of Hockey Hawks Extend Radio Deal Lexus Expands "TNF" Halftime Sponsorship Blue Jackets Minority Owner Wolfe Passes Copa America Final Draws Big Crowd Arkansas' Athletic Budget Exceeds $100M Coyotes Find Location For New Arena
NASCAR's Steve Phelps Stars In TV Spot Highlighting HP Partnership
Published August 26, 2013
WANT MORE GREAT STORIES LIKE THIS?
CLICK ON ONE OF THESE BUTTONS
The 30-second ad was filmed during the Coke Zero 400 at Daytona Int'l Speedway. It also will air on CNN and Fox News. HP plans to complement it with print ads in The Economist, Wired, Bloomberg BusinessWeek, Forbes and other publications. The spot comes just two months after HP signed a multiyear sponsorship deal with NASCAR valued at $2-3M a year. The company plans to use its sponsorship to develop other technology and business innovations for NASCAR that it can pitch to other business clients.