IAF: Emmert Says New Structure Possible Kings Lead NBA Teams In Attendance Gains NASCAR Hires Brent Dewar As COO NYC FC Close To Deal For Bronx Soccer Stadium Mets Unlikely To Make Another Splash In Free Agency Bettman Says NHL Fielding Expansion Inquiries Why Was Bears-Eagles Flexed To NBC? Anniversary: SBD Celebrates 20 Years Dow Chemical To Sponsor Dillon's No. 3 Cup Car Phillies Not Planning To Increase Payroll
NASCAR's Steve Phelps Stars In TV Spot Highlighting HP Partnership
Published August 26, 2013
The 30-second ad was filmed during the Coke Zero 400 at Daytona Int'l Speedway. It also will air on CNN and Fox News. HP plans to complement it with print ads in The Economist, Wired, Bloomberg BusinessWeek, Forbes and other publications. The spot comes just two months after HP signed a multiyear sponsorship deal with NASCAR valued at $2-3M a year. The company plans to use its sponsorship to develop other technology and business innovations for NASCAR that it can pitch to other business clients.