SBD/Morning Buzz

SAP Agrees To Sponsor WTA Tour In New Multiyear Deal

The WTA Tour is adding software maker SAP to its stable of sponsors in a new multiyear deal set to be announced today. SAP will initially provide data analysis for the WTA’s players, with future plans to broaden to fans and media. SAP will be adaptive and take on-board feedback from players, coaches, media and fans, integrating their feedback into their analysis, which is “something that competitors disregard,” WTA VP/Communications Chris Wallace said. IBM handles data analysis and production for the four Grand Slams. SAP will also sponsor the WTA year-end championships.
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