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ISC Announces Plans For Mixed-Use Development Near Daytona HQs
Published August 7, 2013
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The preliminary designs call for 1.1 million square feet of shopping, dining, hotel, movie theater and other space across from the speedway. ISC’s land-use entitlements allow for 660 hotel rooms, 1,350 residential units and a movie theater with 2,500 seats. In a statement, ISC CEO Lesa France Kennedy said, "Combined with the recently launched DAYTONA Rising project at the Speedway, we believe these efforts will strengthen our business while delivering an unprecedented boost to the region's prosperity for years to come."