PepsiCo signs on as founding partner for Levi's Stadium
The 49ers have signed PepsiCo as a founding partner for Levi’s Stadium, effectively replacing Coca-Cola as the team’s soda sponsor. The number of years and financial terms were not disclosed, but founding partner deals at the major league level are valued at seven figures annually. PepsiCo will be the official and exclusive non-alcoholic beverage and snack provider for the 49ers when the new facility opens in August '14, and it will brand the North fan deck in the upper deck spanning the length of the end zone. PepsiCo starting this season receives exclusive marketing rights for the 49ers, including mobile, TV and digital assets and local media and retail opportunities. The deal covers all PepsiCo brands, including Pepsi, Quaker, Gatorade and Tropicana.
To date, the 49ers have signed eight founding partners and expect to sign two more deals at that level, said team PR Dir Bob Lange
. The other seven founding partners are Dignity Healthcare, Violin Memory, Brocade, SAP, Anheuser-Busch, NRG and Yahoo. The new stadium carries a total project cost of $1.2B.