SBD/Morning Buzz

KitchenAid Extends Sponsorship Of Senior PGA Championship

KitchenAid today will announce that it has extended its sponsorship of the Senior PGA Championship through '18 and will continue as the official home appliance brand of the PGA of America. Under the new agreement, KitchenAid will have an expanded branding presence at the Senior event, including on-course activation, TV commercial inventory, integration into the telecast and an online presence at PGA.com (THE DAILY).
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