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PepsiCo's Lipton Brand Activating Around MLB Home Run Derby

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PepsiCo typically has supported its Gatorade, Pepsi Cola and Aquafina brands as part of its corporate sponsorship with MLB, but the company's ready-to-drink Lipton iced tea will activate a new "Official Iced Tea of Major League Baseball" designation beginning with tonight's Home Run Derby. With an in-park activation planned tonight at Citi Field and at many of the 16 MLB parks at which Pepsi is a sponsor, Lipton will try to own the wave, by using scoreboard ads and PA mentions to transform it to "the Lipton Rally Wave."

Support for the MLB/Lipton partnership comes from digital ads, POS ads and in-park activities, including sampling. Lipton will also have sampling and an interactive display at the MLB FanFest.
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