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MLB This Weekend Breaks First Tune-In Spots For All-Star Game

MLB breaks its first tune-in spot for the July 16 All-Star Game on Fox' nationally televised games tomorrow. The latest ad in the "I Play" campaign from MLB and ad agency Hill Holiday includes 13 recent All Stars touting the Midsummer Classic: Jose Bautista, Robinson Cano, Prince Fielder, Carlos Gonzalez, Bryce Harper, Adam Jones, Matt Kemp, Andrew McCutchen, Buster Posey, David Price, Mike Trout, Justin Verlander and David Wright. A social media overlay asks fans to upload photos to Instagram showcasing their AL or NL pride.

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