SBD/Morning Buzz

Sports Business Awards: USOC, ESPN Each Take Home Two Trophies

SBJ/SBD honor some of sports' best and brightest at last night's SBA in N.Y.

The sixth annual Sports Business Awards had a decided Olympic feel to them, as the USOC was named Sports League of the Year and USOC CEO Scott Blackmun took home the award as Sports Exec of the Year. Blackmun while accepting the league award said, “I’m shocked. It all stems from the fact that we’re rowing in the same direction.” Meanwhile, fueled in part by the strength of its coverage of the London Games, NBC Sports Group won the Best in Sports Media category.

ESPN took home two trophies last night, winning Best in Sports Television and Best in Digital Sports Media. The company was cited for both signing a bevy of long-term rights deal as well as the growing distribution of the Watch ESPN app. Two newcomers were honored – the Barclays Center won Facility of the Year in its inaugural season, while the U.S. Grand Prix took home the prize for Sports Event of the Year following the first running of the Austin-based F1 race.

Longtime White Sox and Bulls Chair Jerry Reinsdorf, accepting the '13 Lifetime Achievement Award, peppered his speech with lots of jokes and a significant emphasis on the value of service and community involvement in sports. After a retrospective video that detailed his long career in the industry, Reinsdorf quipped, "My funeral can't be any better than this."

CATEGORY WINNER
Sports Executive of the Year USOC CEO Scott Blackmun
Sports League of the Year USOC
Best in Sports Media NBC Sports Group
Best in Property Consulting, Sales and Client Services Legends
Sponsor of the Year Anheuser-Busch
Sports Team of the Year Oklahoma City Thunder
Best in Sports Television ESPN
Best in Corporate Consulting, Marketing and Client Service Octagon
Athletic Director of the Year Alabama's Mal Moore (posthumous)
Sports Event of the Year '12 U.S. Grand Prix
Best in Digital Sports Media ESPN Digital Media
Sports Facility of the Year Barclays Center
Best in Talent Representation and Management CAA Sports
Best in Sports Technology MLB Advanced Media
Best in Sports Event and Experiential Marketing Momentum Worldwide

 
See today’s issue of THE DAILY and our On The Ground blog for more on the awards and the ceremony.

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