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NBC Sports Has Sold 75% Of Ad Inventory For '14 Sochi Games
Published May 16, 2013
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Of the USOC’s 15 largest sponsors, only Anheuser-Busch and Hilton have opted not to buy advertising. This will be the first time in a decade that A-B has not advertised during an Olympics. By comparison, it had 103 spots in the '06 Turin Games. Hilton chose not to advertise during the London Games, as well.