Hyundai Will Use Celebs In Super Bowl Ad NFL Distances Itself From Reports Of DirecTV Deal Anniversary: SBD Celebrates 20 Years Classified Advertisements Snow May Not Be An Issue During Sochi Games IAF: How Does College Hoops Gain Ground? Verlander Introduced As Gator Bowl Sports CEO UK Hoops Again Seeing Attendance Drop FS Midwest Inks Ballpark Village Naming Rights Cano Officially Inks $240M Deal With Mariners
NBC Sports Has Sold 75% Of Ad Inventory For '14 Sochi Games
Published May 16, 2013
Of the USOC’s 15 largest sponsors, only Anheuser-Busch and Hilton have opted not to buy advertising. This will be the first time in a decade that A-B has not advertised during an Olympics. By comparison, it had 103 spots in the '06 Turin Games. Hilton chose not to advertise during the London Games, as well.