SBD/Morning Buzz

Swiss Watchmaker Longines Agrees To Sponsor Kentucky Oaks

The 139th Kentucky Oaks will be run Friday as the Longines Kentucky Oaks under a five-year sponsorship agreement between Churchill Downs Inc. and the Swiss watchmaker. It is the first sponsorship for the Oaks, which draws crowds of more than 100,000 to Churchill Downs and features the best three-year-old fillies in the country running on the day before the Kentucky Derby. Churchill Downs and Longines officials did not reveal financial details of the agreement. Although the race will now be known as the Longines Kentucky Oaks, it is considered a presenting sponsorship and not a title sponsorship, said Churchill Downs VP/Partnerships Kristin Warfield.

For more, see today's issue of THE DAILY.
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