SBD/Morning Buzz

Learfield Sports Holding 40th Anniversary Celebration In Dallas

Southfork Ranch in Dallas will be the site of Learfield's 40th anniversary celebration beginning today, when the company will host all of its employees from around the country to pay tribute to co-founders Clyde Lear and Derry Brownfield. Authors/speakers for the event include Seth Godin and Ken Blanchard. The celebration will be complemented by a two-day strategic sales meeting and training sessions in Dallas for Learfield's collegiate staff. Learfield Sports is the multimedia rights holder for more than 50 collegiate properties. The company said this marks the first time it has held an event for all employees.
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