Asics Named Official Partner Of IAAF NHLPA Rejects Offer To Let Players Go To Olympics Selig Among Those Being Voted On For HOF CFP Unveils Four Playoff Teams Texas Approves Deal Worth $25M For Herman LeBron James Wears Cubs Gear To Bulls Game NFL Launches Scouting Combine Fan Fest Johnson, Stewart, Earnhardt Feted At Banquet ACC Title Game Attendance Down Sharply Lundquist Gets Sendoff In Final SEC Broadcast
Vulcan Sports' Peter McLoughlin Focused On Seahawks Sponsorships
Published April 18, 2013
He said, "I really believe in … maximizing the value proposition that an NFL team presents to marketers. I really believe that the Seahawks mark – all of our team marks – are probably our most valuable asset. We all think about what signage gets television exposure, and that's a premium piece of inventory, but, boy, that mark, when the marketer utilizes it properly – on packaging or point-of-sale materials, or on advertising – that's a rare commodity. I don't believe in giving that away, and I don't believe in selling that cheaply. I think we are undervaluing it” (Adam Harris, Assistant Editor).
The SFF conference continues this morning in Brooklyn with panel sessions on "Metro New York Team Executives Weigh In: Keeping Relevant in Today’s Marketplace" and "The Innovators: Making the At-Home and Live Game Experience a Win-Win Scenario," followed by a featured interview with Islanders Owner Charles Wang. The '13 Ticketing Symposium begins this afternoon at the same location.
For more, read upcoming issues of THE DAILY and our On The Ground blog.