Weekend Plans With Engine Shop's Ed Kiernan Oilers Unveil Details Of New Arena District Ravens Partner With Domestic Abuse Center NFL Toughens Domestic Violence Policy CBS Going All-Out With U.S. Open Coverage Snickers Releases First Manziel Commercial Classified Advertisements Executive Transactions Filing Hints NCAA's Strategy In O'Bannon Appeal Notre Dame Renovations Begin In November
Upcoming Conferences and Events
Vulcan Sports' Peter McLoughlin Focused On Seahawks Sponsorships
Published April 18, 2013
He said, "I really believe in … maximizing the value proposition that an NFL team presents to marketers. I really believe that the Seahawks mark – all of our team marks – are probably our most valuable asset. We all think about what signage gets television exposure, and that's a premium piece of inventory, but, boy, that mark, when the marketer utilizes it properly – on packaging or point-of-sale materials, or on advertising – that's a rare commodity. I don't believe in giving that away, and I don't believe in selling that cheaply. I think we are undervaluing it” (Adam Harris, Assistant Editor).
The SFF conference continues this morning in Brooklyn with panel sessions on "Metro New York Team Executives Weigh In: Keeping Relevant in Today’s Marketplace" and "The Innovators: Making the At-Home and Live Game Experience a Win-Win Scenario," followed by a featured interview with Islanders Owner Charles Wang. The '13 Ticketing Symposium begins this afternoon at the same location.
For more, read upcoming issues of THE DAILY and our On The Ground blog.