USA Swimming Exec Dir Chuck Wielgus Dies Orlando Pride Do Not Sell Out Marta's Debut S.F. Sports Legends Given Street Names Near Candlestick Cubs Fans Buy Up Replica World Series Rings Target Field Named First Gold LEED Certification In U.S. Tim Howard Issues Apology Following Fan Altercation A's To Reveal New Ballpark Site In '17 Bettman Insists NHL Will Not Go To PyeongChang ESPN Events Purchases Miami Beach Bowl Triple-A Isotopes Trying One-Day Rebrand
Upcoming Conferences and Events
May 31 - Jun 1
Vulcan Sports' Peter McLoughlin Focused On Seahawks Sponsorships
Published April 18, 2013
He said, "I really believe in … maximizing the value proposition that an NFL team presents to marketers. I really believe that the Seahawks mark – all of our team marks – are probably our most valuable asset. We all think about what signage gets television exposure, and that's a premium piece of inventory, but, boy, that mark, when the marketer utilizes it properly – on packaging or point-of-sale materials, or on advertising – that's a rare commodity. I don't believe in giving that away, and I don't believe in selling that cheaply. I think we are undervaluing it” (Adam Harris, Assistant Editor).
The SFF conference continues this morning in Brooklyn with panel sessions on "Metro New York Team Executives Weigh In: Keeping Relevant in Today’s Marketplace" and "The Innovators: Making the At-Home and Live Game Experience a Win-Win Scenario," followed by a featured interview with Islanders Owner Charles Wang. The '13 Ticketing Symposium begins this afternoon at the same location.
For more, read upcoming issues of THE DAILY and our On The Ground blog.