MLBAM, Domino's Partner For "DomiNoNo" Promotion Tied To MLB.TV
MLBAM has signed a one-year deal with Domino's in which the pizza chain will sponsor a new "DomiNoNo" promotion. In the "Domino's DomiNoNo," the first 10,000 subscribers of the MLB.TV out-of-market package who visit MLB.com/dominos following the completion of a no-hitter will receive a free, two-topping carryout pizza. The promotion is valid for the first two no-hitters of the '13 season. The effort will in part serve as a promotional vehicle for MLB.TV and Domino's' new handmade pan pizza, described as its biggest product launch since its broad menu revamp three years ago.
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"We've actually been talking with MLBAM for a few years trying to make it work, and we just had to find the right time and the right promotion," said Domino's spokesperson Chris Brandon.