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Kellogg's Agrees To Sponsor MLB, Activating With Special Packaging
Published April 8, 2013
The promotion will be supported with POS ads, retail displays and free-standing inserts. Kellogg's is also making an ad buy on ESPN's MLB telecasts, and possibly with other MLB rights holders. Kellogg's also will stage local-market promotions, and activate with team deals in a handful MLB markets. An accompanying MLBAM deal will allow some text-to-win promotions.